Fine Prints: New Store Translate Specialises In Ikat Clothing
In recent years, handloom has been undergoing a revival, starring in fashion shows and featuring in retail collections by major designers. No textile from the country’s vast bouquet of handmade fabric is more popular than ikat with its geometric prints and contrasting colour combinations. The city’s fashion-conscious folk will then be pleased to know that Translate, a clothing store dedicated entirely to the stylish weave opened in Kala Ghoda this week.
Translate was started as a label in 2010 by Vinita Passary, who runs the multi-designer boutique Anonym in Hyderabad. She’d been to Pochampally in Telangana, the home of the Pochampally sari and ikat, and come away impressed by the work of artisans. Passary partnered with Bangalore-based designer M. V. Chandrasekhar and began retailing modern clothing made with fabric woven in the villages of Pochampally district. The idea was to make “global yet functional” clothing without embellishment, she said. The store stocks cotton dresses, tunics, jackets, kurtas, kimonos, kaftans, tops, skirts, pants, stoles and silk and cotton saris. While the dresses are in pretty prints and roomy cuts making them ideal for Mumbai’s muggy weather, what caught our eye were the layered skirts; jackets that can be used to dress up a simple ensemble; and the kimono tops that can be worn buttoned on their own or open like jackets. The prices of stoles start at Rs2,000, kimono tops at Rs5,400 and dresses at Rs6,500.
Translate, 18, Commerce House, Ropewalk Lane, opposite Kala Ghoda Cafe, Kala Ghoda. Tel: 77000 77338. Get directions here. Open daily, from 11am to 7pm.